Spartan sent out a press release on Christmas Eve announcing they have acquired an option to purchase the majority of Tough Mudder’s international operations. The press release is below.
As of December 26th, there has been no actual transaction between Tough Mudder and Spartan Race. We reached out to Spartan and Tough Mudder for more information on this possible transaction. Tough Mudder was unavailable for comment.
Joe De Sena joined us to talk about how the option purchase came to be and how the relationship between himself and Will Dean, the co-founder of Tough Mudder has changed over the years.
Will Spartan buy Tough Mudder? Would that be good or bad for Obstacle Course Racing? Let us know what you think in a review on Apple Podcasts.
Spartan Race announced the acquisition of an exclusive option to acquire Tough Mudder’s UK, Canadian, and German events today, as the first step in an effort to bring together a complete merger of the two obstacle course race leaders. Tough Mudder events in those countries would continue to be operated by the same team and under the same brand, to be a part of the larger Spartan family of brands and events. Tough Mudder associates and participants in the UK, Germany and Canada will be able to continue on with their Tough Mudder adventure.
“This is a goal we’ve had for some time,” said Joe De Sena, Spartan founder & CEO. “Tough Mudder UK, Canada & Germany bring a unique experience and putting the success of the two together strengthens our global mission of getting 100 million people off the couch.”
Under Spartan ownership, Tough Mudder UK, Canada and Germany races and events would focus on teamwork-based non-competitive festival events, leaving the competition to the Spartan side of the business.
“I look forward to creating a lasting partnership with Will and Guy as we seek to complete the merger,” De Sena said. “I’m excited about the prospect of what we can do together, as one team.”
Spartan will continue to work with Tough Mudder’s founders, Will Dean and Guy Livingstone, in efforts to complete the acquisition and renewal of Tough Mudder’s US-based events and operations in the coming days.
Read the full article here: https://life.spartan.com/post/spartan-tough-mudder
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